Unsure what to expect from the move, Ben quickly developed an appreciation for the Gympie region as well as the people and businesses owners. While the business itself was a successful venture, Ben learned one of the key errors many entrepreneurs make in their first attempt at business; creating a business that relies on potentially unstable funding. The business wrapped up, the funding originally provided suddenly revoked, and lesson 1 irrevocably learned.
Let me start by saying this: It is also an excellent step to take in your business, particularly if Social Media Marketing is not a personal strength of yours.
There are a few reasons business owners take the plunge into hiring a Social Media Manager: You want it done right, by someone with experience from the get-go And there are many reasons to add to that list, I am sure. Do you have an email list you want to make the most of?
And will your Social Media Manager take that on as part of the work they will be doing? Do you require landing pages, website updates or pages created to funnel your clicks? Can they do that for you? Do you have content based on your product or service, or do you also require someone to create that for you?
Will you personally respond to messages and comments, or do you need them to be all over your accounts morning, noon and night? Is someone else generating content, writing blogs and completing emails which affect the new social media managers schedule and role?
And if you are unsure, they may even be able to help you find the answers. Once you have started shopping around, there are some questions you need to ask the individuals or agencies being considered for this very important task. Have they worked on accounts within your industry before?
Discuss with them how they plan to support you. Do they take photos, write, update websites, understand your mailing client? If the answer is no, consider if these are things you need them for.
If the answer is yes, you may add to the role being negotiated or keep in mind for later! What do they cost and what are you advised you will have in return?
This is a tricky one.
Some agencies charge per month, some per week, some have packages, and some charge purely by the hour. Some individuals charge per hour, and some charge according to the results they will bring in. Again, have this discussion and make sure you understand their pricing structure.
There is nothing worse on either end than having to question what is being paid for more on this later. What are their unique strengths when it comes to social media marketing?
This is so supremely important and overlooked far too often! A few examples include: Some are talented writers, so your captions are going to be breathtaking, emails expertly crafted and your audience will feel connected and understood.
Some are exceptional photographers, either on smart phone or the full monty photographer. They may not produce incredible advertising campaigns, but what is more important to you right now?
Creating a look-book and showcasing your quality, or funnelling website visits and leads? Some are relationship managers and will tee you up with the best influencers around, growing your following and therefore your reach — is that what you need right now?
Have an open chat with the people you are interviewing for this prestigious role, because their strengths and weaknesses when it comes to your needs are so, very crucial. This is a great way to establish trust, honesty and for you to find out what they are all about.
If you are already running your own social or, perhaps moving on from a previous Social Media Manager you should ask them what they think of what you or someone else has been doing of late.
Make sure the person who will be managing your social knows how to make the most of the platforms you will be showcased on.
Do they have an idea as to what platforms you should be on? If you are an insurance agent, should you be on Pinterest?President’s Business Plan – Vision: NYS TESOL advocates, advances, and enriches TESOL education and professionalism statewide.
Advocates for issues related to our profession and the students whom we teach.
Advances the organization’s mission by increasing membership, benefits, communication, and finances. 10 Reviews of Enriches Business "We’ve had the privilege of working with both Ben and Jess throughout the last 6mths. They have pr " Gympie, Queensland5/5(10).
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