To work actively to ensure we retain existing members. Annual survey of membership to be carried out by end of April each year by way of questionnaire with feedback on results of survey to be communicated back to members.
Success depends on maintaining the high level of customer service expected by golfers. If the golfers are satisfied with their experience at the golf facility, they will keep coming back. You want your customers to play more often and spend more money each time they visit.
Analyze the reasons for either outcome. Take a critical look at the overall quality of your service offering. You may find that the course itself needs updating or upgrading to compete with newer facilities.
Determine what your competitors are doing well and where you have a definite competitive advantage. Analyze golf industry trends, and trends in the local economy.
Obtain National Golf Foundation data on current trends in the golf industry. Forecast whether the number of golfers in your area is likely to increase.
Look at the economic conditions in your local area and how that will affect the growth of your customer base. Make them aggressive but realistic. Or you might set a goal of increasing clothing sales in the pro shop by 25 percent.
Tie the goals to strategies.
If your goal is to increase weekday play, a strategy could be to set up twilight golf leagues to get business people out on the course after work. To increase the number of new customers, obtain press coverage about the course's beauty and challenge.
Create a profit and loss statement forecast. Take your revenue goals and convert them into a forecast for each business segment. Forecast the expenses necessary to attain these goals. Add the departmental plans together into a consolidated plan. Review and modify the plan. Check the plan for reasonableness and make adjustments.
Scale back revenue assumptions that are too aggressive. Make sure your marketing budget is sufficient to generate the increases in customers you have forecast. Tips Make it an ongoing process to obtain feedback from customers, and take note when they say something disappointed them about your facility.Oct 10, · Prestonfield never fails to impress.
It is the most opulent and luxurious, yet welcoming and relaxing, hotel in Edinburgh.
The staff today () were incredibly attentive and helpful, especially towards my elderly Grandmother. What the club says: Prestonfield Golf Club is set in beautiful parkland and is centrally located in Edinburgh. James Braid, one of the most famous names in golf, created the present layout.
The course is a testing par 70 of yards whose two par 5s are very long but its par 3's quite short by today's standards/5(50). Golf Club Business Plan 5. By Scot Duke on January 3, Management.
From time to time I am asked to review a business’ operations to find weaknesses and issues effecting their business plan.
Golf Club Business Plan 5. By Scot Duke on January 3, Management. From time to time I am asked to review a business’ operations to find weaknesses and issues effecting their business plan. Business Plan With support from Scottish Golf Limited, the Peebles Golf Club committee embarked on a business planning programme in to develop a longer term planning strategy for the club.
Oct 18, · Prestonfield Golf Club: Business trip - See 42 traveler reviews, 9 candid photos, and great deals for Edinburgh, UK, at TripAdvisor TripAdvisor reviews.